ecoATM Launches Recycling in Canada Through Walmart Partnership

According to a company announcement, electronics recycling pioneer ecoATM has officially entered the Canadian market, bringing its self-service kiosks to select Walmart locations across Ontario. It is reported that the rollout began the week of August 25 in cities including Mississauga, Brampton, Oakville, and Burlington, with grand opening events scheduled in September.

The company noted that the expansion could help divert millions of pounds of e-waste from Canadian landfills each year, while offering Walmart customers a convenient way to trade in unused devices. According to ecoATM’s sustainability data, in 2024 the company prevented 25 million pounds of e-waste from reaching U.S. landfills and reduced 2.2 million tons of CO₂ emissions. 

“This expansion into Canada is a momentous occasion in ecoATM history,” said Neil Fried, Senior Vice President of Corporate Development, according to the announcement. He added that extending operations across North America reflects the company’s mission to broaden access to sustainable solutions.

ecoATM’s Chief Executive Officer Matt Furlong was quoted as saying that the company is “empowering consumers to give their old devices a second life,” noting that the initiative benefits both communities and the planet.

Industry observers point out that Canada generates on the scale of a million tons annually, while recycling rates remain comparatively low. According to reports, federal and provincial authorities are strengthening extended producer responsibility (EPR) policies, requiring manufacturers and retailers to manage end-of-life electronics. Analysts said ecoATM’s entry into the market aligns with these policy shifts and may accelerate public adoption of recycling practices by making disposal easier and financially rewarding.

It is further reported that large-scale retail partnerships, such as the one with Walmart, could encourage wider participation in e-waste recycling and set an example for other circular economy models in North America.

Source: ecoATM